I'm the eldest of four sisters, we all loved our Barbie dolls. Computer games were never my cup of tea. Although, there was a time somewhere in my childhood, when I was crazy about Super Mario and I loved my cool Nintendo Gameboy… but that quickly lost my attention at some point around the age of 12...
However, during my weekly Web wanderings, looking for an interesting topic to write on my (last) E-Business blog, computer games actually caught my attention. Well, frankly, what caught my eye was a small ad saying Microsoft started marketing computer games for women. Women? Computer games? Didn't make sense. I had to read further.
Anyone who is into gaming (unlike me) knows the latest development in computer games is motion games, where the player's movements appear on the screen. Of course we all know Wii by Nintendo. In the new game Xbox Kinect, launched by Microsoft this week, the player does not physically touch the device. This technology is based on a camera that's connected to the Xbox and catches every movement of the player standing in front of the screen. This way the player physically participates in the game and anyone standing next to him or her can actually join in.
However, during my weekly Web wanderings, looking for an interesting topic to write on my (last) E-Business blog, computer games actually caught my attention. Well, frankly, what caught my eye was a small ad saying Microsoft started marketing computer games for women. Women? Computer games? Didn't make sense. I had to read further.
Anyone who is into gaming (unlike me) knows the latest development in computer games is motion games, where the player's movements appear on the screen. Of course we all know Wii by Nintendo. In the new game Xbox Kinect, launched by Microsoft this week, the player does not physically touch the device. This technology is based on a camera that's connected to the Xbox and catches every movement of the player standing in front of the screen. This way the player physically participates in the game and anyone standing next to him or her can actually join in.
Microsoft identified an interesting advantage in the game, potentially opening a huge market share for them that has hardly been penetrated by the gaming industry - women. Yes, they're thinking: exercise! Many are familiar with the "Wii Fit", a very similar concept using a small step you stand on and play or exercise in front of the screen. But Microsoft's technology takes this concept one step further. Xbox Kinect is undoubtedly Microsoft's competitive answer to Nintendo, and it certainly seems that there is a tremendous potential. Watch the video link below to see the game in action!
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